Challenge #13: Reinventing the travel poster   


The deadline has been extended and is now midnight on Saturday 11 September.


Travel posters have been around since the beginning of the 20th century. Their powerful images and bright bold colours evoked a sense of adventure and exploration, prompting people to book trips and purchase tickets to cities and exotic places. Their strong visual style has stood the test of time as an art form in itself, with posters evolving to embrace Modernist, Art Deco and Surrealist styles.

Guernsey - for a wonderful holiday
Feel on Top of the World this Coronation Year at Redcar
Vintage Travel Poster Chicago

Climate was often a key selling point, and British poster campaigns like the classic ‘Skegness is SO bracing’ with its humour and strong colours were memorable and effective. Beaches were popular subjects, with donkey rides, Punch and Judy shows and children at play, as well as plenty of stylishly elegant swim-suited women. Other campaigns focussed on history and associations, such as the Great Western Railway promoting the Cornish Riviera as ‘the land of legend and romance’.

By the 1950s, package holidays to Spain and the Mediterranean became affordable and the British seaside holiday was in decline, although posters continued to be used to promote the charms of British holiday destinations, for example the Regency Terraces, harbour and promenade of Ramsgate.

The challenge

In this challenge, you are invited to create up to five posters, each promoting the charms of one of your own favourite resorts, towns or regions.

You can take new photographs for this challenges, or you can use ones from your archives. They can be of exotic overseas destinations or from closer to home. Get creative and conjure up some nostalgia, inspired by vintage posters, or you might prefer something more modern. Feel free to put your own unique spin on your 21st century travel poster.

A couple of general tips for a perfect travel poster design (

1. It should be easy to read from a distance

The aim is to entice large numbers of people to travel to your destination, and even though you will have included some eye-catching images on your poster, the key information must also be easy to read from a distance. You may decide only to include the name of the destination, but if you are intending to add more information, you should make sure that any details are clear and concise, and that any ‘fine print’ is not distracting.

2. It should have high impact

Bold colours and a striking design will help to grab the attention of the reader. Try using high contrast between different design elements, and consider a black background as an alternative to white.

How to go about creating your poster

You can use photo-processing software such as Photoshop, Lightroom, Affinity or Luminar to create your posters. Alternatively, apps such as Pics Art and others (available on mobile phones and desktop computers) can make some of the tasks involved very simple and straightforward. Canva ( also has useful on-line tools for creating posters.

Step 1: Look for inspiration

Some examples are shown in this post, but you will find plenty more examples if you use key words such as ‘travel posters’ to search for additional inspiration. You can also find more ideas on Pinterest, either by adding ‘Pinterest’ to your keywords, or by searching on Pinterest directly. Many of the examples will be vintage posters and will include stylised artwork. In this challenge you will be using your own photographs, but you can use them as creatively as you like.

Step 2: Think about the size and orientation of your poster.

Posters are usually rectangular, frequently A2 or A3 in size, and often (but not always) portrait in orientation. However, feel free to create something unique!

Plymouth - delightful centre for holidays
Torquay - in glorious Devon
Regency Brighton & Hove

Step 3: Choose your photograph(s) and decide on the layout

Your poster can promote any destination you like – a city, seaside resort or perhaps a region with delightful countryside, the choice is yours. It can be at home or abroad, and although it’s summer, winter destinations are allowed! It can include just one single large image or a selection of smaller images, and any other design features that you like.

The Amalfi Coast - Passenger ships departing daily
Denver - Delta Air Lines

Don’t underestimate the use of space in the design of your travel poster.

Century City California

Step 4: Add some text

The main text will be the place itself, and you can use this to add an artistic element to your travel poster. Try and find an appropriate eye-catching typeface to help to draw attention. You will have pre-installed fonts on your computer, but you can find additional fonts, free for personal use, at the following websites: 1001fontsDaFont.

Apps such as PicsArt also make adding text to images very simple and offer a wide choice of fonts that you can add very easily to your poster.

You might want to include some additional text, either extra information or a catchy slogan, but it’s probably best not to overload the poster with too much text.

Bournemouth - the all seasons resort
Chicago World's Fair
Australia, the Blue Mountains, New South Wales

Final step: Submitting your images – please read and check before submitting

Please send up to five posters to by WeTransfer.

IMPORTANT: The deadline has been extended and is now midnight on Saturday 11 September.

Please adhere to the guidelines for submission as set out for ‘Challenges’ under Submitting Images on the website. In particular, to help the web team, please check the following list:

  • Images are JPEG files.
  • Image dimensions are a maximum of 1600 pixels wide or 1200 pixels high.
  • Image sizes are less than 500kb. If not please save your images at a lower resolution until they are.
  • The ‘title metadata field’ includes your ‘image title’ and ‘your name’ in the following way: A favourite York street, Joe Bloggs.
  • There must be NO other metadata in the caption or description. (Note to Olympus users, you will have to delete ‘Olympus digital camera’ from the caption field.)
  • Your images are saved with file names as in the following example:  A favourite York street, Joe Bloggs ie as in the ‘title metadata field’ (see above).

If you are not sure please ask so that we can help you. We will acknowledge receipt of your images, so please get in touch if you don’t hear from us.

If you’re not a Club member, you are more than welcome to join in this Challenge. Please feel free to send us up to five posters and we’ll post our favourites in the Gallery.


Pictures are taken, with thanks, from Creative Commons, with titles, authors and licences as follows:

1. Guernsey – for a wonderful holiday by British Railways, Southern Region is licensed under CC BY-NC-SA 4.0 

2. Feel on top of the World this Coronation Year at Redcar by Jordison and Company Limited is licensed under CC BY-NC-SA 4.0.

3. Vintage Travel Poster Chicago by Kirt Baab is licensed under CC BY-NC-ND 2.0   

4. Torquay – in glorious Devon by Snapshooter46 is licensed under CC BY-NC-SA 2.0

5. Regency Brighton & Hove by British Railways, Southern Region is licensed under CC BY-NC-SA 4.0

6. Firenze by Halloween HJB is marked with CC0 1.0

7. The Amalfi Coast by cleverfoxphotography is licensed under CC BY-ND 2.0

8. Denver travel poster, Jack Laycox artist c. 1977 by DeltaNewsHub is licensed under CC BY 2.0

9. Century City California by ltenney1225 is licensed under CC BY-NC 2.0

10. Bournemouth – the all seasons resort by British Railways, Southern Region is licensed under CC BY-NC-SA 4.0

11. Chicago World’s Fair by Kirt Baab is licensed under CC BY-NC-ND 2.0

12. Australia, the Blue Mountains, New South Wales by Boston Public Library is licensed under CC BY-NC-ND 2.0